Google Ads​

• Cost: In the Google Ads campaign I managed, we invested a total of Rs 1.82M. 

• Conversion Cost: Our cost per conversion, often referred to as the Cost Per Acquisition (CPA), was Rs 360. This figure represents the average expense incurred to convert a single click into a successful sale, sign-up, or other designated 'conversion' action.

• Purchases: We can estimate this number by dividing our total expenditure (Rs 1.82M) by the cost per conversion (Rs 360). This calculation offers a snapshot of our campaign's success in terms of conversions.

• Sale Value: Each conversion yielded an average value of Rs 137.02, representing the average revenue generated from each successful conversion. 

• Developed and implemented comprehensive Google Ads strategies tailored to each client's specific industry, target audience, and business objectives, leading to successful marketing outcomes.

• Demonstrated proficiency in optimizing ad spend, where I utilized my expertise in bid management, keyword research, and analysis, audience segmentation, ad copywriting, and A/B testing of ad creatives and landing pages.

• Consistently delivered a Return on Ad Spend (ROAS) of 200%, thereby significantly enhancing the profitability and growth of clients' businesses.

• Leveraged data analytics tools to track, measure, and report on campaign performance metrics, providing clients with clear, actionable insights into their ROI. 

• Collaborated effectively with clients and other stakeholders to maintain open communication lines, ensuring alignment with business goals, and gaining their trust by exceeding their performance expectations.